Rap superstar and longtime fight fan Snoop Dogg will soon be calling live fights on UFC Fight Pass.
Snoop will sit alongside 2017 UFC Hall of Fame inductee Urijah Faberfor an alternate audio feed of the soon-to-debut “Dana White’s Tuesday Night Contender Series,” which kicks off on July 11 from The Ultimate Fighter Gym in Las Vegas and streams live on UFC Fight Pass. The team’s commentary will serve as an alternate audio feed known as SnoopCast.
UFC Senior Vice President of International and Content Joe Carr today revealed the plans to ESPN.com.
“You’re starting to see it across sports,” Carr said. “If you watched March Madness coverage, once you get toward the Final Four, there are unique feeds, whether it’s a Duke channel or a Kentucky channel. I think people are starting to cater to different fan segments.
“It’s also an opportunity to broaden our appeal, broaden our fan base. Snoop is an entertainment icon. He might bring a totally different demographic in for us.”
“Dana White’s Tuesday Night Contender Series” is set for a debut run of eight episodes in eight consecutive weeks on UFC Fight Pass. Each episode features five fights between athletes hoping to land a contract with the UFC.
“I’m a big fan of UFC and (am) looking forward to joining the team to bring my unique take on all the action,” Snoop Dogg told ESPN.com. “Y’all in for a brand-new experience with Dogg on the mic.”
A more traditional commentary team is also expected to be added shortly.
The full card for “Dana White’s Contender Series: Week 1” includes:
- Matt Bessette vs. Kurt Holobaugh
- Greg Rebello vs. Azunna Anyanwu
- Boston Salmon vs. Ricky Turcios
- Charles Byrd vs. Justin Jones
- Joby Sanchez vs. Manny Vazquez