Home Entertainment Reason Behind WWE Pushing Roman Reigns Revealed

Reason Behind WWE Pushing Roman Reigns Revealed

(Royal Rumble favorite Roman Reigns)

Love or loath him, it’s now clear Roman Reigns is on course to become WWE’s next top Superstar and the reason why he is being pushed into that position despite the negative response from fans on a weekly basis is quite simple – Reigns is a ‘cash cow’ for the company.

Roman Reigns is now selling more merchandise than any full-time wrestler now that Cena is a part-timer, so he is excluded and will be taking more time off from WWE as he transitions into TV and movie roles. WWE needs a new Superstar to take the helm and Reigns is that guy in terms of revenue.

Dave Meltzer of the Wrestling Observer Newsletter noted recently that Reigns does not sell close to Cena’s merch but it’s still significant enough for Vince McMahon to be behind him and see his potential as the next top Superstar to replace Cena.

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Aaron Portier
Highly passionate MMA Journalist, and I've followed the sport ever since my favorite fighter, Vitor Belfort won the heavyweight tournament at UFC 12. After that I've tried to go to every local MMA event around the Gulf Coast and surrounding areas and decided to make it a point to have a career in some aspect in the fighting sport other than fighting in general (didn't want to ruin my face). I'm currently enrolled at Southeastern Louisiana University working towards a degree in Communication. I cover MMA, Boxing and Football for The Daily Star newspaper in my hometown of Hammond, Louisiana, in addition to working as a promotional writer for a local Boxing promotion known as BoxnCar and I cover boxing for 8countnews.com however SciFighting.com is my home. My main goal is to bring more publicity to MMA in my area and to the sport as a whole as all of us involved with the sport are merely scratching the surface and laying the foundation of what mixed martial arts competition will be further down the road.