Sports Illustrated has a new “Week in Wrestling” feature. This week, the magazine interviewed “The Million Dollar Man” Ted DiBiase and he explained how The Million Dollar Man gimmick was created.
Below is an excerpt:
“He flew my wife and I first class to New York, and he laid out the whole idea behind the ‘Million Dollar Man.’ He said that the one thing everybody hates is the man who, by virtue of his wealth, thinks he can buy anyone or anything. Then Vince said, ‘In order to make the public believe you’re really rich, we’re going to fly you first class, you’ll have limousine service every day, and every time the public sees you, they’ll see the appearance of wealth. He even went so far to give me ‘lash cash.’ I’d pick my spots and go into a restaurant, announce myself, and tell everyone it was their lucky day because the ‘Million Dollar Man’ had arrived. Virgil would pick up everyone’s check, I’d slap down the hundred bills, and the WWE office would replenish me after I gave them the receipt.”