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Ziggler Has Interesting Thoughts on WWE Brand Split

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Dolph-Ziggler
(Dolph Ziggler)

On the WWE brand split:

“I think it’s great. That brand extension is great for everyone. It will initiate more of a competition between the brands, which can only lead to good things. We’re going to have to be throwing more things against the wall trying to see what sticks and running with it and there’s going to be a ratings competition. There’s going to be competition for bragging rights. And the most important part of this entire thing as someone who studies the business and wrestling and sports entertainment, the most important part is that it’s an opportunity for several superstars and divas to go above and beyond and become much bigger and much more of an important part of their brand than they ever were before. That’s the part I like.”

On what is different about WWE doing a brand split this time compared to last time:

“There is an entire roster of NXT superstars who are drooling to get their hands on WWE superstars. There’s a fan base behind them. Once you do the extension and set up the two different brands, it is now two ‘A’ shows theoretically going head-to-head live one day after each other competing to be the best. That is a very cool part. That’s the difference. It wasn’t like that before. It used to be maybe half as much talent as there is now. There is three full rosters that are going to have to be broken up into two solid rosters and it’s going to be great for the fans no matter whose side you’re on.”

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Aaron Portier
Highly passionate MMA Journalist, and I've followed the sport ever since my favorite fighter, Vitor Belfort won the heavyweight tournament at UFC 12. After that I've tried to go to every local MMA event around the Gulf Coast and surrounding areas and decided to make it a point to have a career in some aspect in the fighting sport other than fighting in general (didn't want to ruin my face). I'm currently enrolled at Southeastern Louisiana University working towards a degree in Communication. I cover MMA, Boxing and Football for The Daily Star newspaper in my hometown of Hammond, Louisiana, in addition to working as a promotional writer for a local Boxing promotion known as BoxnCar and I cover boxing for 8countnews.com however SciFighting.com is my home. My main goal is to bring more publicity to MMA in my area and to the sport as a whole as all of us involved with the sport are merely scratching the surface and laying the foundation of what mixed martial arts competition will be further down the road.