There have been rumors circulating that Zuffa, the parent company of the UFC has been in discussion about selling the fighting promotion. It has just been a rumor and hasn’t really been discussed in the media until today when ESPN ran a report about the idea of selling and even named some of the top interested parties:
The owners of the UFC are in advanced talks to sell the business, sources told ESPN.com.
At least four bidders are believed to have submitted bids for the organization, including WME/IMG, China Media Capital, The Blackstone Group and Dalian Wanda Group. The winning bid, should things proceed, is expected to be for a valuation between $3.5 billion and $4 billion, multiple sources with knowledge of the negotiations told ESPN.com.
“As a private company, we don’t discuss speculation or rumors related to our business,” said David Sholler, vice president of public relations and athlete marketing for the UFC.
Earlier tonight ESPN reported the UFC is currently in the process of accepting offers to acquire the sport’s organization, but Dana White denied that report directly:
UFC president Dana White vehemently denied an ESPN report that the Las Vegas-based organization is in “advanced” talks to sell the world’s largest mixed martial arts organization.
“The UFC is not for sale,” White told the Review-Journal on Tuesday evening. “The ESPN story is overblown. Darren Rovell is not a fan of facts. His facts could not be further off.”
Rumors of a potential sale of the Ultimate Fighting Championship have come and gone for several years. Frank and Lorenzo Fertitta, along with White, operating as Zuffa LLC, purchased the UFC for a reported $2 million in 2001.