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UFC For Sale? White Denies Claim

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There have been rumors circulating that Zuffa, the parent company of the UFC has been in discussion about selling the fighting promotion. It has just been a rumor and hasn’t really been discussed in the media until today when ESPN ran a report about the idea of selling and even named some of the top interested parties:

The owners of the UFC are in advanced talks to sell the business, sources told ESPN.com.

At least four bidders are believed to have submitted bids for the organization, including WME/IMG, China Media Capital, The Blackstone Group and Dalian Wanda Group. The winning bid, should things proceed, is expected to be for a valuation between $3.5 billion and $4 billion, multiple sources with knowledge of the negotiations told ESPN.com.

“As a private company, we don’t discuss speculation or rumors related to our business,” said David Sholler, vice president of public relations and athlete marketing for the UFC.

Earlier tonight ESPN reported the UFC is currently in the process of accepting offers to acquire the sport’s organization, but Dana White denied that report directly:

UFC president Dana White vehemently denied an ESPN report that the Las Vegas-based organization is in “advanced” talks to sell the world’s largest mixed martial arts organization.

“The UFC is not for sale,” White told the Review-Journal on Tuesday evening. “The ESPN story is overblown. Darren Rovell is not a fan of facts. His facts could not be further off.”

Rumors of a potential sale of the Ultimate Fighting Championship have come and gone for several years. Frank and Lorenzo Fertitta, along with White, operating as Zuffa LLC, purchased the UFC for a reported $2 million in 2001.

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Aaron Portier
Highly passionate MMA Journalist, and I've followed the sport ever since my favorite fighter, Vitor Belfort won the heavyweight tournament at UFC 12. After that I've tried to go to every local MMA event around the Gulf Coast and surrounding areas and decided to make it a point to have a career in some aspect in the fighting sport other than fighting in general (didn't want to ruin my face). I'm currently enrolled at Southeastern Louisiana University working towards a degree in Communication. I cover MMA, Boxing and Football for The Daily Star newspaper in my hometown of Hammond, Louisiana, in addition to working as a promotional writer for a local Boxing promotion known as BoxnCar and I cover boxing for 8countnews.com however SciFighting.com is my home. My main goal is to bring more publicity to MMA in my area and to the sport as a whole as all of us involved with the sport are merely scratching the surface and laying the foundation of what mixed martial arts competition will be further down the road.