The legendary “Iron” Mike Tyson was a big part of the Glory 19 promotional efforts and made himself a part of the event as color commentator. At the post-fight press conference, Glory CEO Jon Franklin stated that he hopes that Mike Tyson gets more involved with future Glory events in 2015.
On the boxing superstar’s attendance, Franklin stated,
“We love having Mike here, we’d love to bring him to more events in the future,”
“His presence has motivated and excited our fighters to fight to the best of their ability and we’re excited to have him, so we’d love to have Mike spend more time at GLORY.”
It’s hard to argue anything against the idea of having arguably the biggest legend as part of the events. The product is there for the developing kickboxing organization. The athlete roster is top-notch, featuring the best kickboxing talent in the world. The production team behind Spike and Viacom does a great job of making the events feel gigantic. Mike Tyson’s involvement as a color commentator, interviewer and ringside attendee gives a strong stamp of approval to the promotion.
“We’re trying to be on television as much as we can. Last week we had a show on Spike with Mike [Tyson] and then we had the live show on Spike TV. [Friday 13] we are on CBS Sports [with the Superfight Series card] so that’s three weeks in a row that we are on television in the United States,” said Franklin.
“All major networks, great lead-ins from COPS on Spike, great lead-ins from basketball and hockey on CBS. We’re on a men’s entertainment network, we’re on a sports network, we’ve got specials with Mike Tyson… It’s time for Glory.”
The viewing numbers for Glory 19 were much better than that of Glory 18, averaging out at 529,000 to make the show the second-highest in terms of viewing figures on Spike TV. If business keeps rolling in the same direction, Mike Tyson’s involvement will be a huge boost to the progress of Glory kickboxing.