Tomorrow’s 2014 Monster Energy Cup event will host three Bellator MMA fights in the Monster Energy Hexagon at Las Vegas’ Sam Boyd Stadium. An expose of Supercross talent will be combined with 3 Bellator MMA bouts that will take place just outside the entrance to the Sam Boyd Stadium.
Headlining this three event feature, heavyweight James “The Beast” Wilson (3-1) will be making his Bellator debut to face off against MMA veteran Dan Charles (8-2). Along side that bout, AJ Williams (1-0) will battle Adrian Hadribeaj (2-0) in a lightweight feature, and bantamweights Sean Cantor (1-1) and Gustavo Lopez (2-1) will round out the night’s MMA action with frenetic cage action.
Monster Energy’s Director of Action Sports, Cody Dresser stated, “The Monster Energy Cup is a hallmark Monster event and having four Pro MMA bouts before the race is a game-changing addition — Bellator’s support will definitely elevate and amplify the overall event and fan experience this year.”
“This was a unique opportunity to align two hugely exciting brands in Bellator and Monster, and we are excited to be a part of it,” Bellator President Scott Coker said. “I know over 50,000 people will be in attendance for the Monster Energy Cup on October 18th and those fans are also going to be treated to some incredible action inside the cage before the racing begins. There is a huge crossover in terms of demographics so this made all the sense in the world to collaborate on this, and take the next step in our partnership with Monster Energy.”
There might be some logistical hurdles to combining a series of MMA events with a Motorcross rally, but if this litmus test proves successful it may pave the way for more cards to be added to future hybrid style events. X-Games anyone? Whatever the results may be, putting the Bellator brand in front of the biggest Supercross event of the year is sure to bring significant attention to Bellator and the sport of MMA.