In Tito Ortiz we have one UFC Hall-of-Famer. In Frank Shamrock, we should have another UFC Hall-of-Famer. Politics has kept Shamrock out of the UFC, even though he probably should have been the first guy inducted. Shamrock ruled the UFC as an undefeated champion, but left before Zuffa purchased the company and the money started rolling in. For some reason no one quite knows, he doesn’t get along with UFC President Dana White, which means he’s basically non-existent in the UFC.
Shamrock, however, has been one of the few fighters to build his own brand outside of the UFC. He’s a fitness trainer, a color commentator, a family man, and an all-around nice guy. Shamrock launched Strikeforce and became its first middleweight champion. He also served as a color commentator for the company (and a pretty good one too). Shamrock has ties to Bellator and Spike TV. He hosts the weekly show “Gym Rescue.”
Now that former Strikeforce president Scott Coker is the new CEO of Bellator, he might be able to bring back his old friend Shamrock. And with the backing of an entire TV network through Spike and the Viacom family he could do it in a big way. If they want to get creative, there are three clear reasons why Shamrock may want to consider coming out of retirement for one dream fight against Tito Ortiz.
1. Shamrock Is A Role Model
Frank Shamrock overcame a rough childhood, adolescent troubles and jail time to emerge as one of the sport’s most enduring stars. He truly loves mixed martial arts and believes in them as a lifestyle, not just a way to make money. These days he is a centered family man who helps others understand the importance of martial arts as a way of life. He belongs on TV, where he can spread his influence to other fighters and fans.
He has a long history with Tito Ortiz, defeating him in the UFC. Shamrock could prove to the world that it is never too late to compete and believe in yourself. At 41 years old, Shamrock could be the first MMA fighter to win titles in three separate decades.
2. He Needs To End Right
Shamrock lost his last two fights. He was KO’d badly by Nick Diaz. He was TKO’d by Cung Le when Le broke Shamrock’s arm with a huge kick. Shamrock is better than that. While clearly he slowed down in both of those fights, he clearly was capable of a lot more. Shamrock is 41, but he’s a health and fit 41 years old. He can still beat a lot of guys. Shamrock could probably beat Ortiz again, but even if he doesn’t he would be taking a chance on doing something special in MMA. Imagine getting to see John Elway play in the Superbowl against Troy Aikman? Shamrock vs. Ortiz could be the PPV that puts Bellator on the PPV map.
3. PPV Jackpot
Shamrock vs. Ortiz on PPV? You gotta want it. Ortiz is an MMA icon. His name alone is probably worth 50,000 buys. Against Shamrock, we’re talking big PPV numbers. With a proper promotion, Bellator could hit it out of the park. These are two legends of MMA. There first fight is considered one of the best of all-time. Bellator could have these two headline the show, and then stack the show with younger fighters. Lure the fans in with the names, and keep them with the action. It’s a can’t miss. Shamrock belongs on the national stage. He’s a true crossover star. It’s time for him to take his place as the icon of MMA.