The Ultimate Fighting Championship and Monster Inc. have given new meaning to the term Octagon. At last week’s Consumer Electronic Show (CES) in Las Vegas, the companies announced a partnership that brings the UFC their first-ever line of high-performance headphones.
“The Octagon headphones are designed in every way to be as revolutionary as the UFC,” said Tracey Bleczinski, UFC Senior Vice President of Consumer Products, in a press release. “We are excited about this collaboration with Monster because their headphones exhibit excellence with an edge and extraordinary performance.”
UFC Lightweight Champion Anthony Pettis was on hand to demonstrate the Over-Ear Octagon headphones, one of two models revealed. With a glossy red and black matte finish, their ear cups resemble the eight-sided UFC ring and swivel a la DJ headphones. Not displayed were the Special Edition In-Ear iSport Octagon headphones, built for physical activities.
Following the announcement, Pettis, UFC President Dana White, and a slew of celebrities attended the Monster after party at The Ultimate Fighter gym. “I love the headphones,” said Pettis. “I love the way they look, I love the way they sound, and I think it’s something I’m going to be pretty passionate about.”
The headphones signal a cultural shift for both companies. With the debut of UFC Fight Pass, a digital streaming service, the UFC continues to explore for new way to interact with viewers. It allows fans to watch UFC events outside of the United States for a $10 monthly fee.
Monster, once limited to audio and video cables, recently ended their bitter relationship with Beats Electronics, makes of Beats by Dr. Dre products. This will be Monster’s first headphone line not named after a musician or celebrity.
“Working with the UFC to design the Octagon headphones has been very exciting. The UFC is a great partner, like Monster they have culture of winning and understand the importance of music in different aspect of your life,” said Noel Lee, Head Monster Designer. “The Octagon headphone is a bold design with a strong audio performance featuring Pure Monster Sound™ to help the UFC athletes get pumped before a fight or relax afterwards.”
A pre-sale date for the In-Ear iSport Octagons hasn’t been set, but the Over-Ear Octagon is available for pre-order starting at $279.95.