The UFC officially announced its digital pass today just before the UFC 168 prelims started during a special press conference.
The press conference answered questions on price, availability and details on the library.
The UFC Fight Pass will be set in place to help those who are outside of a given event’s market, to watch that event live from the convenience of their hardware which delivers the content. The UFC has stated that it is in discussion with Apple and the makers of the ROKU Box to try and get their content pushed to every possible outlet. It will also be offered on Android and iOS services as well. Unfortunately, the Xbox will not offer the service with the debut of the Fight Pass.
The archive for the Fight Pass includes over 150 bouts that will air exclusively outside of the local market just for 2014. Also, older fights from the UFC and several other promotions that have been enveloped by the UFC are all available with the Fight Pass. Over 500 Pride fights, 600 WEC bouts, 500 Strikeforce fights and a full library from the WFA and Affliction.
Fans who subscribe to the UFC Fight Pass will also be privy to 500 hours of original programming made specifically for the UFC Fight Pass such as international series of The Ultimate Fighter.
Each UFC champion will also be given their own personalized archive which chronicles their bouts through the UFC and the other promotions previously mentioned.
The Fight pass will start with a free trial until Feb. 28. After that, on March 1, the UFC Fight pass will bill users $9.99 per month for access to the full library as well as exclusive events such as press conferences and interviews.
When asked about the UFC possibly changing the PPV structure that fans have become accustomed too, UFC president Dana White stated, “when FOX pays us $9 billion for our rights, we won’t do PPV anymore.”
The UFC has unofficially dubbed this Fight Pass the “Netflix” for fight fans. In 2014, the UFC will air six events in Asia and six in Europe. The first event for the UFC Fight Pass will be UFC Fight Night 34 from Singapore, a card headlined by a welterweight bout between Tarec Saffiedine and Hyun Gyu Lim.