Despite UFC President Dana White having previously vowed that the UFC will never increase their pay-per-view costs, recent reports have indicated that UFC 168:’Weidman vs Silva II’ will now cost $5 more than usual. This is good news for Anderson Silva because he receives a portion of PPV proceeds every time he fights. However, it’s not good news if your a UFC fan who doesn’t have an extra $5 to spare.
For high definition, the PPV price will go up from $54.99 to $59.99. For standard definition, the price will increase from $44.99 to $49.95.
Considering that White has said UFC 168 will be the biggest PPV event the UFC has ever done, their 5$ bump in prices does make sense from business standpoint. It just sucks for everyone else. Although anything is possible, it’s not likely that this latest increase in cost will be permanent for future UFC events. If it is, it’s unclear what the effects would be on their overall PPV purchases.
Regardless of the cost, this will certainly be a historic moment in mixed martial arts history. Either Anderson Silva is going to reclaim his throne at middleweight, or Chris Weidman will cement his status as the division’s undisputed monarch.
If Silva loses, it’s very likely the thirty-eight year old could retire, or even pursue his dream of a boxing match against Roy Jones Jr. If he wins, it’s interesting to see how much longer he can maintain his reign as the UFC’s middleweight king. “The Spider” has been fighting since 1997, and contrary to popular belief, he is human; humans get older.
As for Weidman, at just twenty-nine years old, the “All-American” has a bright future ahead of him. If he loses, he can work his way back to a rubber match. If he wins, then he’s the king.
UFC 168 takes place on December 28th at the MGM Grand Garden Arena in Las Vegas, Nevada.