Sports nutrition company MusclePharm and the UFC have agreed to a multi-year contract renewal. The Colorado-based company has sponsored over 100 fighters including Rashad Evans, Jose Aldo, Jon Jones, and Anderson Silva.
“MusclePharm has a long history with us and we’re excited to continue our partnership,” said UFC president Dana White. “It represents our commitment to growing MMA around the world.”
Branding will continue to be displayed in the Octagon and through various media platforms, including TV and pay-per-view events. The deal also includes the rights to use official UFC marks and logos, which MusclePharm used to create their “UFC Fight Stack” supplement package.
“MusclePharm’s cutting-edge products are scientifically formulated to measure up to the needs of UFC athletes so it’s the ideal collaboration,” said Jeremy DeLuca, MusclePharm’s President of Sales and Marketing. “MMA is an area that fits our brand and partnering with the UFC allows us to reach a demographic that shares our passion for fitness and performance.”