In hindsight, Ortiz fracturing his neck and withdrawing from his scheduled fight with Rampage might have been a blessing for Bellator.
Bellator ended up scrapping their PPV plans altogether and moved the event to Spike TV for free. The event’s headliner was replaced with Eddie Alvarez vs Michael Chandler, and it didn’t disappoint.
The lightweight bout evoked cheers from the crowd and proved to be very entertaining. The fans were pleased, therefore, Bellator was pleased. And the success doesn’t end there.
This fight was a rematch. The first time these two fought Chandler was the victor via submission. Now that Alvarez won the rematch, this gives Bellator a money making opportunity to set up a rubber match.
But this time, it will probably be on PPV, thus generating more profits.
According to MMA Junkie, when the Belltor CEO was asked if the next time Alvarez and Chandler fight, if it will be on PPV, he responded, “I mean, please. How could you not?”
A PPV Bellator event headlining Alvarez vs Chandler III would generate profits and smiles for Bellator, while causing UFC President Dana White to curse under his breath.