In a surprising move, the UFC has revealed that they’ll be hosting six events next year exclusively for European audiences. The first of these will take place at London’s O2 Arena.
“It’s going to be a significant event and we’re really excited that we’re going to be here on a consistent basis,” said UFC CEO Lorenzo Fertitta. “We are going to find some incredibly talented fighters from various countries in this market that someday will probably be a UFC champion.”
Fertitta added that these events will likely be blacked out in the US, in an effort to focus on the European market.
“I think there’s got to be a little bit more purpose in our European events,” UFC Executive Vice President Garry Cook added. “You have to be fighting for a reason, for something, and that’s important. We can’t have a tournament, as you well know. It’s very difficult to do that, but we do see the opportunity to create more European champions.”