Adidas today announced it’s joining the smartwatch trend and releasing a device that offers pulse-based heart rate tracking.
The device, according to Adidas Vice President Paul Gaudio, will offer tailored heart rate training with the capability of sending out audio coaching to any connected Bluetooth headset.
“We’re not trying to make a smartwatch, per se,” Gaudio said at the GigaOM Mobilize conference, “but the smartest running watch.”
The device appeals to those whom are heavily into running. Data will be traced by the watch, which is beneficial, for example, to a fighter engaging in heavy cardio during their training camp.
The device will be retailed at a reported $399, and will include onboard flash storage to play back music on the appropriate memory card.
The device’s release is slated for Nov. 1.
Other devices, such as the Pebble smartwatch and Nike FuelBand SE, sell for at least $250 less than the Adidas device. The Pebble and Nike watches, however, do not have the pulse-based heart rate tracking.