Only just recently, former UFC lightweight champion Benson Henderson stated that he was certain he would break the record for the most consecutive title defenses. A definitive loss to Anthony Pettis at UFC 164 derailed that goal indefinitely though. On the bright side, it seems that the time he spent defending his title on TV has really helped his name brand value, which may prove crucial in helping him to rebound in his next match up.
The UFC doesn’t officially reveal its pay-per-view figures, but Dave Meltzer at MMAFighting.com is likely the most reliable source of information on how the events performed. Meltzer’s history with the PPV business goes back long before the UFC, and his contacts and information sources have proven to be extremely reliable in the past.
He reports that UFC 164 did approximately 270,000 buys, representing a 42-percent increase from Henderson’s previous PPV main event at UFC 150.
Meltzer suggests that this is due to the TV cards that Henderson headlined in the between. He defended his title against Nate Diaz on December 8, and again against Gilbert Melendez on April 20. Each of these events pulled in extremely strong viewership numbers, allowing Henderson to foster a much larger audience before returning to PPV shows.
That’s good news for the former champ, as he will have a long road ahead of him in his mission to reclaim the title. Having quite a few more fans supporting him along the way certainly won’t hurt.