Bellator might be miles behind right now, but they’re still the UFC’s biggest competitor in the United States. With their recent Latin America deal with Fox Sports, they’re also poised to rival the UFC’s reach internationally as well.
Considering how fast Bellator is growing, many have begun to wonder if the UFC will deal with them the way they handled Strikeforce, the WEC, the WFA, and PRIDE, by simply buying them out.
In this case though, UFC president Dana White sees absolutely no reason to go down that route with Bellator.
“There’s nothing there,” White said at a recent UFC 168 media day. “If you look at any other company we ended up buying in the past, there was value. There’s no value to that company whatsoever.”
“If you look at Pride, look at all the contracts we got from Pride, all the guys that came over,” he said. “Look at Pride’s library. Amazing library, with some of the most talented fighters of all times. When we bought [World Fighting Alliance], we bought it because Rampage had a contract with them. When we bought Strikeforce, we bought their library. Just the fights we had with Nick Diaz alone were worth buying that company.”
It seems that White doesn’t see any value in Bellator’s roster or their video library, despite rising stars like Ben Askren and Michael Chandler.
Alternatively, considering the animosity between him and Bellator CEO Bjorn Rebney, perhaps White would rather just crush the competition, instead of paying him off.