About one week out from UFC on Fox Sports 1, and the soon to be channel has yet to cut a deal with several cable companies. This could pose a serious threat to the amount of viewers the event reaches, seeing as those cable companies include Time Warner Cable, DirecTV and Dish Network, all massive networks. The media companies and the UFC have yet to strike a carriage deal for how much the cable providers will pay the network for its programming.
Dana White is not the least bit concerned with all of this, he let us know in the opening statements of this morning’s UFC Fight Night Press call. He is much more concerned with the event running smoothly and impressing the audience. He states “This is what FOX does. They build networks, and they negotiate with these different systems. A lot of times, these things go right down to the wire. Am I worried about it? Not one bit. I’m not worried about it, I’m not thinking about it,” he said. “I have no control over this thing. It’s not what I do. So, whatever happens, happens this week, and I really have nothing else to say about it.” Very relaxed words from a man in charge of a company he hopes to expand into a sport rivaling soccer. Though there is not much that he personally can do to get things taken care of in this situation, he could easily explain what his plan of action will be if these deals do not go through. Fox has been in the cable business for decades, and I personally believe that we will not have much to worry about Saturday night. These things happen all of the time, and all we can hope for is a night of fantastic fights!