Bellator is going after the UFC’s dominant PPV market share with an event of their own in November. The card will be headlined by a bout between Tito Ortiz and Quinton “Rampage” Jackson. When the organization first announced this plan, the always outspoken Dana White said quite simply, “they have no f-king clue what they’re doing.” It seems Bellator CEO Bjorn Rebney hasn’t forgotten this comment, and went after the UFC in a recent press conference.
Despite never mentioning them by name, the Bellator boss took shots at both the UFC and Chael Sonnen saying:
“Our point of difference is that we’re real sports competition, and when it boils down to world title fights, when it boils down to crowning our champion at 170, or 55 or 45 or whatever weight class, guys are going to earn the right to fight for that championship and they’re going to have to beat the champion.”
“It’s the toughest tournament in sports, it’s real sports competition. We’re not sitting around waiting for some wrestler to lose two fights straight and then bark his way into a 205 world title fight. That’s just not the essence of what we do.”
Meow. At the same press event, Rebney also referenced the UFC’s strategy of putting on a PPV event just about every single month, which he called, “force [feeding] pay-per-views down people’s throats month in and month out.”
You can’t do it as a repetitive vehicle,” Rebney said.
“We’re a free TV mechanism and a free TV business,” he continued. “Our partnership and our alliance is with Spike, and when incredible opportunities come up for us, and I sit down with our partners and we have the opportunity to Tito (Ortiz) vs. Rampage (Jackson) or we have the opportunity to another huge fight that as an MMA fan you go ‘that’s great, I would watch that’ we will probably jump back into the pay-per-view arena.”
“It’s not going to be one of those things where every single month, do or die, we keep putting it out same time, same place, same channel, where we don’t necessarily have or someone else doesn’t necessarily have the fighters to fuel it that a premium purchase should be fueled. We’ll be back in it, but we’ll be back in it when the time’s right to be back in it.”
There’s been no response yet from the UFC, but considering how vocal Dana White is (and Chael Sonnen too for that matter), I highly doubt they’re going to just sit this one out.
Bellator: Rampage vs Tito will take place on November 2, 2013 at the Convention and Entertainment Center in Long Beach, California.