Bellator is looking to break into the PPV space with a November 2 event featuring a bout between Tito Ortiz and Rampage Jackson. This is a huge step up for the organization, and fittingly, they’re going all out for the event.
In a recent media call, Bellator CEO Bjorn Rebney stated that they’re, “going to have a lot of title fights on this show.”
“It will be a long PPV,” he added. “There is a lot of meat on the bone in terms of title fights for us right now.”
So far, the only confirmed fight on the November card is the headline match between Ortiz and Rampage. Rebney thinks that his organization can put together a card that’s well worth a fans’ money though.
“This is our first foray into this marketplace, I know what’s coming up over the next six weeks in terms of the other fights that are going to fill out this card, which are epic,” he said.
“I think it will do well. I always look at it from a simple scratch and sniff perspective: I sit around with my goofy buddies who I have been watching fights with the last 19 years and I say, ‘Would you buy it? Is this something you would pay for? Would you watch it?’ It’s a simple scratch and sniff market analysis, but it works very well. I think it will do well.”
“I just kind of took off the CEO hat and put on the fan hat,” he concluded.
Rebney also took some time to address the possible pricing for the PPV event.
“Price points will vary on the distributor — we’ll have a $35 price point, some $40 and some of the distributors might push it up to $45,” he said.
“It will be distributor-specific based on where they are located throughout the country. That’s because they know, it’s very much like our relationships with our fighters. They’re the experts in the field, they know what their different consumer base is going to withstand for a certain fight or a certain event. So, we leave it more in the hands of the distributors to make that determination as opposed to mandating them or directing them as to what it would be at one singular price point. There are different markets, which are hot beds of mixed martial arts that have shown a propensity to buy huge numbers. There are others that don’t quite buy as much that we want to fertilize and get it to be a better MMA market. We’ve left it in the hands of the distributors to make some of those determinations. There is a very high likelihood we won’t exceed the $50 price point.”
Lastly, Rebney noted that although they are breaking new ground with this Bellator PPV event, they aren’t quite sure how regularly they will utilize this format.
“You’re going to see more of this, but you won’t see it every day,” he stated.
“We’re not going to crown a champion this way, you’ll see more of this as we continue to grown and continue to evolve. If there is another huge fan that as an MMA fan you’re like, ‘Whoa! I need to watch that,’ we would probably jump back into the PPV arena. But, it’s not going to be one of those types of things where every single month — do or die — we keep putting it out same time, same place, same channel where we don’t necessarily have the fighters to fuel it the way that a premium purchase should be fueled. We’ll get back into it when the timing is right and we’ve got the right fighters. PPV’s are about great fights between great fighters. It’s not about just sending it out there on a monthly basis and give me $45 or $50 of your hard-earned money. We’ll be back in it when the time is right to be back in it.”
Following this upcoming event, the next three Bellator cards are scheduled to air live on Spike TV, and will not be done through PPV.
Bellator 106: Rampage vs. Tito will take place on November 2, 2013 in Long Beach California.