Is Brazil becoming the new mecca of mixed martial arts? A couple years ago, Las Vegas was the place with the most marketability and they constantly had cards at the MGM and Mandalay Bay. The UFC still goes to Las Vegas for cards but it seems like they are making Brazil their main marketing plateau.
A good portion of the UFC athletes are from Brazil. The pound for pound best fighter in the world is Anderson Silva. It’s understandable to an extent that you want to produce cards where your champions and fighters are located at. The only problem is that there are plenty of opportunities to hit other markets instead of just Brazil and Las Vegas.
They’ve slowly been adding more and more Brazilian cards each and every year, since bringing Zuffa back to Brazil with UFC 134. Already this year, there’s been 2 Brazilian cards and two more announced. This weekend, Big Nog competes against Fabricio Werdum. On August 3rd, Jose Aldo defends his featherweight title against Anthony Pettis.
Will it get to a point where they oversaturate Brazil? As long as they have stars like Anderson Silva and Shogun Rua still competing, the UFC will continue to produce as many Brazilian cards as possible.