UFC: Reebok Joining The Fight

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One of the biggest sports endorsement companies is making their way to the octagon. Reebok is looking to sponsor the UFC, according to Dana White.

“Yep, we’re going in and talking to Reebok about some big, big s—t,” Dana White stated to Bleacher Report.

Reebok is already working with UFC fighters Johny Hendrick and Jamie Varner: both will be competing in the Spartan Race in Texas on May 18th.

The UFC already has huge sponsorship deals with Metro PCS and Bud Light. Having a sponsorship like Reebok would just add to their meteoric rise. Big things are happening in the fight game. Who’s next?

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SciFighting News Desk
SciFighting's mission is to bring a higher standard of fitness to both the professional athlete and general population through concise reporting on the latest trends in the science of fighting. Our involvement in mixed martial arts spans both the professional and recreational realms of the sports. In addition to reporting on the news in the industry we function as a think tank, researching new facets of combat science and developing new tools and techniques to analyze theoretical and practical applications.
  • Christopher Reza

    It would be interesting to see what and how Reebok fits into the MMA world whether it be clothing or equipment etc..

    As a crossfitter they are the main sponsored brand and I own a moderate amount of gear, and they are top quality. So I am waiting to see how Reebok will present itself in the MMA world.